MINIMAL PURSUIT
I created the visual identity and tone for Minimal Pursuit, a brand centered around simplicity and intentional living. I developed the color palette, brand messaging, and designed a series of clean, minimal posts for social media. Everything—from the layouts to the quotes—was made to feel calm, thoughtful, and consistent with the brand’s message
Brand Philosophy
Minimal Pursuit started with a simple idea—creating space for what really matters. The color palette came first: calm earth tones and soft neutrals that feel like a breath of fresh air. From there, the brand message took shape. It’s not about having less for the sake of it—it’s about clarity, intention, and slowing down. Everything—from the colors to the words—was designed to reflect that feeling of quiet purpose.
