DREAMS
This design began as a simple sketch — a raw idea driven by emotion and clarity of message. I took full creative ownership from concept to execution, working entirely in Photoshop to develop and refine the piece over the course of a year.
Through multiple iterations and close collaboration, the artwork evolved into one of Ikonick’s top-performing prints. Its success came from staying true to the core concept while elevating the visual impact with every revision. I was responsible for the entire process, from ideation to final delivery.
Original Concept Sketch
This simple pencil sketch marked the beginning of the design process — illustrating the core idea with just the butterfly, the elephant, and the seesaw. It served as the visual foundation before evolving into the final piece through multiple stages of development.
